In 1994, owner Paul Jackson, didn’t like coffee.
It tasted bitter. Burnt. Dirty. Over-extracted.
So he set himself a challenge to create a coffee he loved. He started a flavour crusade that became an obsession.
He separated coffee into its key elements, then reconstructed each component:
- From coffee bean, to water, to grinder, to the machine, the barista training, and the milk treatment - all the way through to the finished cup.